CHALLENGES AND PROSPECTS OF INTERCULTURAL COMMUNICATION IN THE PROFESSIONAL ENVIRONMENT: HOW TO AVOID THE TOWER OF BABEL EFFECT
DOI:
https://doi.org/10.53002/080Ключевые слова:
intercultural communication, Tower of Babel effect, professional environment, Kazakhstan, multiculturalism, communication barriers.Аннотация
In the context of globalization, digitalization, and the growth of multicultural teams, intercultural communication is becoming crucial for the sustainable development of the professional environment. Effective interaction between representatives of different cultures is becoming a critical factor in the success of organizations in the 21st century. However, differences in the interpretation of meanings, communication styles, and management approaches can lead to misunderstandings and conflicts, creating the "Tower of Babel effect." This article provides a systemic analysis of the challenges of intercultural communication in the professional environment, drawing on theoretical models and Kazakhstani practice. Kazakhstan is considered a unique example of post-Soviet multicultural transformation. The authors identify typical barriers to intercultural communication, as well as successful corporate cases demonstrating ways to overcome them. Recommendations are formulated for developing intercultural competence, institutionalizing mediation practices, and adapting corporate culture to a multiethnic and digital environment. The article is intended for researchers, HR specialists, managers, and consultants working in culturally diverse environments.
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Copyright (c) 2025 З.С. Гельманова, А.В. Файез Вазани
Это произведение доступно по лицензии Creative Commons «Attribution-ShareAlike» («Атрибуция — На тех же условиях») 4.0 Всемирная.
