INTEGRATION OF PAYROLL PROJECTS INTO THE SYSTEM OF BANKING SERVICES FOR CORPORATE CLIENTS
DOI:
https://doi.org/10.53002/078Ключевые слова:
salary project, banking services, corporate clients, retention of organizations, Halyk Bank, digitalization, cross-sales, personalization, SWOT analysis.Аннотация
The article analyzes the benefits of the salary project for the bank and the employer, the stages of its implementation, as well as international experience (Germany, Singapore, USA, Poland). A SWOT analysis of the current strategy of Halyk Bank is conducted. Based on the identified problems and digitalization trends, measures are proposed to enhance personalization, develop cross-sales and integrate with HR systems of organizations.
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Copyright (c) 2025 А.В. Файез Вазани, З.С. Гельманова, А.К. Нургалиева
Это произведение доступно по лицензии Creative Commons «Attribution-ShareAlike» («Атрибуция — На тех же условиях») 4.0 Всемирная.
